Weber Shandwick has always had a finger on the pulse of industry — and that has always been in the interest of connecting people and brave ideas together.

Never wanting to be pigeonholed as just a PR shop, Weber has repositioned itself to help brands rethink more broadly how they fit within culture. This is a moment in the great legacy of the agency to unite their offices globally and differentiate themselves amongst their competitors.


Brand Identity

Completed at FutureBrand, NY

Mattias Mackler
Kristopher Pelletier
Emily Hartnett
Jamahl Umar
Chad Thomas
Aarif Morbi
Samantha Bassman
John Binder


Weber Shandwick

Anchored on a bold, attention-grabbing and uniquely quirky "W" symbol – the new visual identity system can now celebrate their client's ambitions and successes through the lens of Weber's vision.
Whether formal or fun, the brand expression can create a cohesive look and feel that can dial personality up or down depending on the appropriate context needed. It's a minimalist toolkit that provides maximum output.


In early 2022, Weber Shandwick announced the creation of a global enterprise brandThe Weber Shandwick Collective – a network of specialist creative, marketing, communications and consulting firms built for the convergence of society, media, policy and technology.